3 Ways Your Wedding Videographer Will Shape Your Memories.
What and how they choose to film your wedding day will greatly influence your memories in the years to come.
Below are 3 common approaches that videographers use to determine how and in what way your wedding day will be remembered. Understanding these approaches will not only help you choose a suitable videographer but also how it will shape your memories of the wedding day itself. So before you give a videographer the power to record your wedding, understand their style and what they’ll end up creating for you.
1: the documentary approach.
Documentary wedding videos focus on preserving a record of what your wedding day looked like. They are often the most affordable option for couples who want wedding video. Essentially, it’s a basic recording of your wedding day as it happens.
Priority is generally given to substance over style. This means you’ll get a full record of everything that happened on your wedding day. Less attention is given to making what happened look beautiful on camera.
The final wedding film is normally set to a variety of music tracks. The order of events are shown in chronological order as they happened on the wedding day.
Common Reaction: “It’s great to have a record of what happened for future generations.”
2: the cinematic approach.
Due to recent developments in camera technology, wedding videographers now the ability to capture moments with a very cinematic style. Great emphasis is placed on making moments look good as well as capturing what happened. Videographers will often consider light, lens choice and camera movement to make the final film polished and of a high production value.
Films are usually shorter than a Documentary Video. This allows the videographer to be more creative and focus on just the important parts of the day. Films are not always edited in a chronological manner. This helps to keep the film a little less predictable and enjoyable to watch.
Due to the cinematic style films generally focus on Effect over Affect. “Wow” shots are often sort after to give the film great effect and production value. Focusing on effect will make your film visually stunning, however less attention is given to how the film affects or moves the audience.
Videographers will often have a wide variety of gear to help them create the cinematic look. This might include multiple DSLR style cameras, sliders, glidecams or gimballed stabilisers for dynamic moving shots. Drone helicopters are also becoming more popular to capture epic scenery and establishing shots.
Common Reaction: “Wow, your wedding looked amazing, what a beautiful day.”
3: the storytelling approach.
Storytelling Filmmakers put story first. Although the final film can still look very cinematic, filmmakers are inspired more by the who, rather than the what.
Instead of just recording what the wedding day looked like, real effort is placed on capturing who you are as a couple. This approach ensures every wedding film is truly unique and personal to each couple.
A good storyteller knows how to listen, ask the right questions and really get to know you as a couple. They’ll often go the extra mile to knit together a powerful story.
Emphasis is often placed on Affect over Effect. The goal of a good story is to affect you in some manner. There is a strong purpose and message within each film. Focusing on affect gives the film greater depth and meaning. Effect (or really awesome shots) are still great to have, as long as they contribute to the story being told.
Like a really good movie, Storytelling Filmmakers are few and far between. However, if you can find one they may be well worth your while.
Common Reaction. “That film spoke to my heart. You are both so perfect for each other.”
As videography is a creative medium there will always be a blur between these approaches defined above. It’s also important to view the consistency within a videographers approach or style as well.
Websites are great for enjoying someone’s best work, but try to find their Vimeo or YouTube page. Look to see how often they post films online and the quality of their week in-week out videos. This will give you a true measure of the quality and style you can expect from a videographer at your wedding.
The Wedding Video Industry has matured a lot in the last few years. There is now many options and approaches to suit every couple. Having a good understanding of what is available will help with your search in finding someone that is right for you.
This is the 4th article in a series we’ve been running. Check out the other articles here!
Part 1: How Your Wedding Day will Rob You, And How to Fight Back.
Part 2: Happiness … and How the Wedding Industry is Lying To You.
Part 3: What Your Photographer Never Captures, And Brides almost always Regret
Till next time, Jared.